Early 2019 I was assigned and given the wonderful opportunity by STN Digital to brand a high profile fight for their client, Top Rank Boxing. My job was to generate the look and feel for the match up, as well as create a style guide so that ESPN and Top Rank designers could create more assets for the fight while staying within the bounds of the branding. From fonts to colors, I was given all creative freedom; and below, you will see the multiple rounds of revisions before a look was chosen, along with the final product and it's array of pieces.
Final Approved Look
Graphic displays ranged from multiple billboards in Times Square, to TV commercial ads and the App Store.